D. The ninety-five (95%) segment of the 95/5 concept, 5. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. The participant will benefit from participating in entry-level incident command system training prior to taking this course. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Avoid getting involved in these media disputes. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Is there any restriction on the information to be released? For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). A social networking site is a great tool for: Now you know about the many tools available to get your message out. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. When will you implement your campaign? Refer to the list below. Develop relationships with other organizations PIOs B. What events nationally and globally are in the news? Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. (Unit 4), Apply public information techniques to a 5% scenario. Break your ideas into one subject per sentence. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). The test questions are scrambled to protect the integrity of the exam. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Doug Miser. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. With passive voice, the subject is thereceiverof the action. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. wA{)K+Xk80538L``V[mvWS|?9U7 Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Do you follow through? Coordinate information being distributed to ensure consistency with other agencies messages. Announce events of interest to your community or share information about an incident. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Spelling- and grammar-checking tools (printed and computer software). Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. If you use an acronym, make sure your audience understands it. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. There are also professional social networking sites with sections for jobs. Develop and pre-test materials C. Develop an action planD. FEMA does not endorse any non-government Web sites, companies or applications. These sites make it easy to establish networks of contacts. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Media pools are used to restrict access to an area due to space limitations or safety issues. Describe how to have a successful relationship with the news media. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. You need to write to your audience. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. I would urge you to be careful whenever you travel, Smith said. What is the community sentiment toward your organization or the issue? The best approach is to meet with school officials early to determine when your program best fits their schedule. 20. In this lesson youll learn more about creating public awareness campaigns. Determine who your audience is, what they need to know, and what they already know. Communication with internal agency personnel is A. not a role undertaken by a PIO. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. What do they already know about the topic? The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Once your campaign is implemented, the last step is to determine its success. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Timely updates and corrections to information in evolving incidents. C. only required when dictated by the Incident Commander. Take a zombie apocalypse for example. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. Time will also impact the shelf-life of your campaign. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Public information can help people make the right decision at the right time. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Did the message reach the targeted audience? Identify how messages should be conveyed. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Many edits, however, can be made in real-time and appear almost instantly online. D. has become ever more complex as the challenge of delivering messages has evolved. (What will motivate them?). It can be taken alone or before Basic Public Information Officer Training (G290). Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. News releases should provide accurate, factual information that is attributed to its source. Social Media: Preparedness 101: Zombie Apocalypse. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Providing information and access to newsmakers. User: 4. Social marketing is the use of commercial marketing principles to: A. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. You can find the complete list of courses in the Spanish language course list. Please review the IS FAQ's for more information. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Social networking sites are online communities that connect people. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. FEMA does not endorse any non-government Web sites, companies or applications. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). FEMA IS-29: Public Information Officer Awareness Answers. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Selects the right tools for the messages. What will you change in future campaigns? Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. The role of the PIO is the same regardless of the type or size of the event. Avoid acronyms. Next you need to identifyhowyou will communicate. Tools to enhance the flow of public information are housed. Your organization may have other format preferences, such as single-spaced and one-page only. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. 524 0 obj <>stream 0 Manages resources including supplies, personnel, and equipment. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign.
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