The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff.
The Ron Burgundy Podcast - Listen on Play Podcast Global Player | The Ron Burgundy Podcast - Podcast Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. LOTS of podcasts have ads okay? The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. Thats where the VC money went. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. How did the NFT thing go? We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. A little bit. Thanks to Ariel who did an amazing job.
The Ron Burgundy Podcast - Funny Or Die Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Like you said, yes, targeting is getting harder for digital social media platforms. It has been fun, if nothing else. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Is there any tension there at all? We make TikToks too, by the way. I think its the single thing I am most proud of at the iHeart Podcast Network. Is there any way to actually innovate?
Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit I know you do. See omnystudio.com/listener for privacy information. Thats an insanely large but insanely accurate number. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. The longer answer is, were in an odd economy. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Perhaps its because there is nothing broken in the distribution and monetization model today. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Ron Burgundy: Host, Writer, Executive Producer. Yeah, we do too. Its really that simple. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Radio and podcasting have very different constraints. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. One was just investment.
The Ron Burgundy Podcast | Podcast on Spotify As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. I dont have it candidly on a P&L anywhere. All Rights Reserved, By submitting your email, you agree to our. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Are they yours if theyre subscribed on YouTube? We also have a digital marketing team, I forgot that in the org chart. That is technically a long tail show. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. In the podcast, she . The creator and the ad-serving publisher, in our case, are in total control. Thats a really cool medium if only it were video. Podcasting is not video. Yeah. You launched a lot of new stuff. Hes going to leave now. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. How do you do it? We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. I can go on as long as I want.. In fact, well distribute it on broadcast radio, and so we did. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Be a startup, or is it something that you did? NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Everything, I promise you, is simpler than you think. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. A podcast from The Verge about big ideas and other problems. Thats good. We ran a third-party research study two years ago with WARC. So he had a similar trajectory, and hes a wonderful guy. We have a few minutes left. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. A friend told it to me a year or two ago. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Go follow Conal on TikTok, its great. Ive just really struggled to understand why you would do that. So now its digitally infused, data-infused listening that they can target digitally. We also have an original content series we make with IBM called Smart Talks with IBM. Both are completely okay and actually really perform well. Thats what it sounds like. Yeah, youre right. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. I understand where we sit in the pecking order in terms of cume. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Josh and Chuck have you covered. Last year when we were all in this room, we could not stop talking about Spotify. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an .
Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player The truth is, audio all-up is a third of all the media we consume. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. ChatGPT will eat us all. You can feel however you want about it, but we all did it. A million monthly downloads or more is a ton. It makes sense to me. A very special episode discussing the difficulties of bullying with a 10 year old girl. About. We are an obsessively, widely distributed content company.
Critic Podcast Reviews - The Ron Burgundy Podcast 2023 Big Money Players and iHeartPodcasts. Again, streaming was a really obvious example of this for TV streaming companies. Do you care? I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries.
How Will Ron Burgundy Fit Into The Modern World With His New Podcast? Bob Pittman can buy Stuff Media and say, You know what? We have a whole newsletter for podcasters. Do you offer rev shares to your creators? Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Go make good decisions and follow Decoder on TikTok. But Ill talk you through why. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting.
The Ron Burgundy Podcast | iHeart See omnystudio.com/listener for privacy information.
Google Podcasts - The Ron Burgundy Podcast I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. I mean, aside from the iHeartPodcasts app, obviously. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. The Man, The Movie, The Podcast! One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. This is very unique. So we launched a company together. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Is that how it goes when you talk to these folks? Thumbs up or thumbs down, library. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. This is like a $1,000 CPM host-read ad right here. I can test exclusive or windowed content there. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Thats what were trying to true up. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. I look at the companies that have the targeting capabilities. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Hes fantastic. Weve won in that sense in podcasting. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. A-Rod Interview / Cooking with Jon & Vinny. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. You have an ad load that is light. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Conal Byrne is the CEO of iHeart Digital. Nothings perfect, but its pretty close to perfect. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay.
The Ron Burgundy Podcast - Podcasts-Online.org Theyre mine. On this distribution I make this. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Think about that for a second. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Its because of the venture capital money. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Promote. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Theyre killing it right now. See omnystudio.com/listener for privacy information. Gmails client-side encryption is now available to more businesses, Whoops! All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work.
The Ron Burgundy Podcast - TopPodcast.com Youve been more or less anti-subscription. Our job was really simple. Its also how we got here.
Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics I have a card here that says NFTs on it. Aren't. Real. And everything in between. Theyre just trying to grow their audience while youre selling the ads. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. Youve never bought downloads to run game ads? Stuff You Should Know is usually up in the 40s. Are you doing that? Im like, They dont need to be if they dont want to be. Dynamic ad insertion and geo-targeting made lots of stuff possible. Sure we are.
This was a year ago, and so now hes like, Whatever, dude. You take the point. We had three or four people who were our formal official sales team at Stuff Media. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. The culture is not preserved; the nimbleness is not preserved. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Live it up. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording.
Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) The last piece I will say is Bob Pittman, the CEO of iHeartMedia. We are a mass-reach medium. We try to organize them into slates that have EPs and producers on top of them. Its not like, I spent 95 percent of our time on Will Ferrell. That got its own set of executive producers out of LA who shepherd the NextUp program. Ron hires a new co-host. We have an app of our own. Were a very good partner with creators. I end on this team because its very important, we have our business affairs team. How do you think about audience acquisition then? Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Whats your best TikTok meme? I want to come to exclusives and to consolidation. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. I can talk about sexuality or about what trends I do or dont like. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Or this will be a business in and of itself, and thats fine too. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts.
The Ron Burgundy Podcast on Amazon Music Some of that newer distribution has proven out, like podcasting; some of it is Roblox. I dont know that it needs innovation. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand.
True Crime-The Ron Burgundy Podcast - music.amazon.com Well, we have over $100 million a year in broadcast radio marketing. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. How do you make sure they get attention? One of these cards literally says, What is your org chart? That is my whole brand. We're all in a glass case of emotion. So far, that is all we know, which is a shame. I feel like I already know how it went. You should buy streaming.
The Ron Burgundy Podcast - Apple Podcasts - Apple Ron is joined by his ex-girlfriend Doris Kearns Goodwin. It is a centralized medium when it comes to RSS feeds. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Movies. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. No. iHeart recently restructured and you became the CEO of a formal division. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. He was like, I believe in this medium. Fair enough.
Ron Burgundy | iHeartMedia Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less.
The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! The Ron Burgundy podcast is back for season two, starting August 8th! Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. You should subscribe to it. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook.
iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with Ron Burgundy!
The 9 Most Popular Houseplants of 2023, According to Pros Will Ferrell was like, Please, please stop running so many ads, but it worked. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If its a jump ball, Id love them to use the iHeartRadio app. No. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. We havent even discussed the trust issues that are very real on social media. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. We have experimented with Jun Group across the years. The BD team is livid. Our partners at Work x Work. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The standard Facebook line is, Okay, youre going to find your customer. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. In podcasting, it is fundamentally different. He also co-owns a company with us called The Black Effect, that he 51 percent owns. Reviews. In some part, because of what Apples moves are, but its getting harder. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. The Ron Burgundy Podcast is back! iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. These are objective truths. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Thats a meeting I want to go to. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. On the other side of the business, you own the distribution.
The Ron Burgundy Podcast - Comedy Podcast | Podchaser Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. With podcasts, youre talking about promo codes at the ends of the ads, right? People were shouting questions at me as I walked through the halls. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. Weve talked with Ashley a lot about this. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas.
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