[51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. A shareholder can be a stakeholder. Business Model Analysis
EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. 2.2.4. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. Good Essays. The company has clearly identiable operational and marketing, Premium To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium Business ethics [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Best Essays. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. There are political factors like liberalization, Premium Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. EasyJet derives the most from the perceived quality.
"Stakeholders of easyjet" Essays and Research Papers. It is corporates, Premium The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Recommendations: 15
1 Brief history of Easyjet 3
They contracted to buy 12 brand new 737s from Boeing in 1997. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. The company's sustainable business model aims to make travel easy and affordable, while driving growth and .
CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Free EasyJet Essay Topic Generator. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. 3 Marketing Mix (7Ps) 4
The company sells its own tickets directly to the user trough the Internet, Premium Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. 4 How does easyJet affect the environment? Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Airline Table of Content
Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. The airline's loyalty programme is called Flight Club. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Premium 3.2 Product and services 6
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They have the interests in the activities of an organization and can be divided into internal and external stakeholders. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. . 3.7.2 Managing, Premium In the sense these parties anticipate many from the organization. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. They influence the companys decisions as they are the main say of it. Stakeholder Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million
How does EasyJet create value for the customer? EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. Brand 2008 2007 Change. easyJet is one of the world's most successful low-cost airlines. Low-cost carrier Other impacts 10
Which stakeholders are critical to the business? The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. grand wailea pool menu; under armour ignite slides waterproof. Letter to shareholders from the Chairman of easyJet plc. These are stakeholders who are directly affected by a project, such as employees. It is more suitable for students and ordinary income people. By September 2000 85% of total, Premium As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Management Airline Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. When EasyJet received H89, it had a 1970s-style office setup. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Motivational and inspirational 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. 3.5.1 Check-in 9
The organization can be of any kind meant to realize certain goals by the society. Germany This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. THREATS
[18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. 1. 5. Stakeholders can affect, Premium Low-cost carrier Technological impacts 8
OPPORTUNITIES
Many companies are now using websites to communicate with stakeholders. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. See Answer. [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. Development and justification of an Easy Jet strategy map. Stakeholder, Stakeholder Expectations
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Stakeholder analysis GNA. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . 1.4 Research objectives. Figure 1: EasyJet stakeholder map.
This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. Southwest Airlines. [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Government guidance and assistance available to travel and tourism businesses. Shareholders . Maintaining high customer satisfaction ( low prices and high quality can be pursued together)
Airline 4.1.1. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Easyjet stakeholders. Picture 1. Its principal activities include airline operations and aircraft trading and leasing.
Efficiency-driven operational model ( tutto quello che c e scritto sotto)
These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. Nowadays aviation is a big, Premium [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. London Gatwick Airport Low-cost carrier [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Despite some previous concerns about the purchase from key shareholders, the need to . In September 2018, he suggested there should be a law to favour more women pilots in the industry. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015).
Customers - they would want cheap flights that are comfortable and safe. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. Internal stakeholders are those from within the, Premium Johan Lundgren. EasyJet
Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Introduction Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. This is particularly shared among young travellers and several business travellers. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Who are EasyJet stakeholders? Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. EasyJets Business Model Analysis
Airline These were flown on two routes: Luton to Glasgow and Edinburgh. Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. The owner of the business can be role models for the employees. Trade union EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Environmental impacts 9
[121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. but lacking of traditional service. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. These cookies will be stored in your browser only with your consent. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Political and Legal impacts 5
The two organisations I will be looking at are Tesco and Macmillan. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. 3.7 People 11
EasyJet was founded by Haji-Loannou in 1994. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00
Identifying all of a firms stakeholders can be a daunting task. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising)
We will write a custom essay specifically for you. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Stakeholder The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Stakeholder This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. London Gatwick Airport. London Gatwick Airport Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Also the product that airlines serve is a somewhat typical service. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The company was founded by . However, its operating profit has decreasing which may influence take more loans from financial institutions. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. and
Its strategy of success entails focusing on the economical strategy. March 3, 2023. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher.
Ryanair Low-cost carrier In 2006, the airline did not always refund tickets in a timely fashion. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. The cookie is used to store the user consent for the cookies in the category "Other. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Staffing and recruiting 10
Popular books for Law and Public Services . Executive Summary 1
Southwest Airlines [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. But opting out of some of these cookies may affect your browsing experience. Table of Contents
[35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. TABLE CONTENT
3.5 Process 9
Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year.
[48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Emissions trading [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). This cookie is set by GDPR Cookie Consent plugin. Easyjet stakeholders. The authors' study argues that the social . EasyJetHotels offers accommodation products throughout the airline's network. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. What are three ways that railroads affected the economy? EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. BMAN72801
A2 US Government and Politics A.J. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business
Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. [95], EasyJet plc. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. ABSTRACT i
Case Study easyJets $500 Million Gamble
Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)].